I am honored to be the new CEO of Voglia, following the footsteps of my father Markku Virtanen, and his father, Pertti Virtanen. My grandfather had had a longtime dream of starting a new clothing concept, and Voglia was founded in 1983. Fittingly, he named the company Voglia, meaning desire, a strong will. My father Markku and my mother Kristiina started working at Voglia as soon after it was founded, and now the third generation - my brother, sisters and me - are continuing our family’s legacy.
In photo: Markku, Katriina, Pauliina, Marjaana and Kristiina Virtanen. Valtteri Virtanen is missing from the photo.