Voglia is the great love and life partner of the Virtanen family from Lammi, Finland. The third generation of the founding family now manages the brand. "Our history holds immense significance to us, and it also guides the direction of our future," says Voglia CEO Katriina Virtanen.
In photo: Markku, Kristiina, Pauliina, Marjaana, Valtteri and Katriina Virtanen.
Voglia was born out of a dream in 1983. From the beginning, the company has been an influencer, with a strong commitment to responsibility serving as the cornerstone of all our business endeavors and activities. The brand was founded by the grandfather of the current CEO of Voglia, Pertti Virtanen. Developing a new women's clothing concept was a long-time dream of Pertti, who has already worked in the clothing industry for 30 years. His vision entailed presenting Finns with a high-quality and Italian-style clothing collection. Pertti created the brand together with his son Markku and named it Voglia.
In photo: A few pieces of Voglia clothing from the 80s
We want to inspire future generations by creating timelessly attractive and responsible high-quality products. We aspire to develop and change the fashion industry by being transparent and building a world where responsibility is an inherent part of beauty and well-being.
